Some collaborations make sense on paper. This one made sense the moment we watched it happen in person — two crafts, two sets of hands, working in the same quiet rhythm just a few feet apart.
For Emirati Women's Month, we partnered with Arcadia by Amna, the niche UAE perfume house founded by Amna Al Habtoor, to bring floristry and fragrance into the same frame. It felt like the right way to mark the month: not with a single gesture, but with a genuine collaboration between two crafts shaped by patience, precision, and a distinctly feminine attention to detail.
The Story Behind Arcadia
Arcadia was founded in 2015 by Amna Al Habtoor, an Emirati entrepreneur who built the brand around a simple, deeply personal idea: that scent holds memory in a way almost nothing else can. What began as a fragrance created for her own wedding day grew into a full perfume house — one rooted in nostalgia, personal storytelling, and a contemporary take on Middle Eastern fragrance culture. It's exactly the kind of founder story Emirati Women's Month exists to celebrate: an idea that started at home and grew into something the whole region has come to recognise.
Inside the Collaboration
The film we created together moves between two crafts that rarely get filmed side by side. On one side, delicate hands work a dropper of Arcadia's musk into a glass vial, drop by careful drop — the same precision that defines every Arcadia fragrance. On the other, our florists build an ikebana-inspired arrangement stem by stem into a raw travertine vessel, lotus pods and trailing branches placed with the same quiet intention as a scent being blended. Neither craft rushes.
Neither hides its process. That was the whole point — showing two forms of Emirati and UAE-based craftsmanship exactly as they happen, unpolished and unhurried, rather than only showing the finished result.
Why This Felt Right for the Month
Emirati Women's Month is ultimately about recognising the women building things — businesses, crafts, legacies — often quietly and without needing the spotlight to do it. Amna built a fragrance house around memory and feeling. Our florists build arrangements around the same instinct: that beauty is felt as much as it's seen. Putting those two crafts in the same frame wasn't just a nice pairing — it felt like an honest reflection of what this month is actually about.
A collaboration worth doing is one where neither brand could have made the moment alone. This was exactly that. Explore our full Emirati Women's Month Collection to bring a piece of this story into your own space.
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Bliss Flower Boutique at Jumeirah Beach Road